Throwback Thursday: Game and Toy Tech Designer for Hasbro, Benjamin Taylor


This Throwback Thursday is dedicated to our guest, Benjamin Taylor, a Game and Toy Tech Designer for Hasbro. His job involves creating games that connect to technological toys. In the past, he has worked for EA, and Nexon. As mentioned on Benjamin’s LinkedIn page, he “was an engineer on the game “SimCity”​ (2013 EA) and wrote mobile web gaming tech for Nexon following its release, a topic he presented in 2011 at their Seoul headquarters with his HTML5 3D rendering platform “TreasureBox3D’​. His indie game company Mechamagizmo were finalists on the 1st season of the game development reality show IGN’s “The Next Game Boss”​. Ben has independently made Games-For-Change software for Impact Games (“PlayTheNews’), Rosetta Stone (alternative language teaching) and Stottler Henke (fighting childhood obesity). He also worked at Wild Pockets (acquired by Autodesk), a ground-breaking technology that allowed people to play 3D games directly in their browser.”

Thank you for your time, Benjamin. Let us dive into his Dance Dance Revolution story:


“Dance Dance Revolution is a game that completely changed my life. My first impression actually came from another, sister game called Pump It Up. I was introduced to it by my Korean roommates in high school and I was amazed that a game like that, one where you could move, sweat and get real world benefits, could even exist. I loved it so much that I actually entered the competitive circuit and made a website where I promoted DDR culture. It accidentally lead to my first job in the gaming industry, where I sold game peripherals for Red Octane. To this day, I make toys and physical interfaces that connect to games. I think it’s really funny and amazing how the thing I loved became my career.” If you would like to read more about Benjamin’s gamer to game developer journey, you can check out his Medium post.

Thank you again for your time, Benjamin and thanks for stopping by! If you want to know more about Benjamin, you can follow him on Twitter: @Benjamin_Taylor. If you want to stay updated on more Gamer Compatible reviews, you can follow us on Twitter: @gamercompatible or on Facebook: @gamercompatible.

Game on! And signing out.

Images taken from the DDR Wiki page, and Giant Bomb.

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